Mike Boudet, an internet marketer and podcasting professional with Incongruity, LLC, has been active as a marketer for more than two decades. Mike Boudet hosts Sword and Scale, a podcast on true crime topics.Podcasting has transformed the online media landscape since its debut in 2004. The framework for podcasts came from Dave Winer and Adam Curry, a software developer and a former MTV VJ. The two created a program which would retrieve audio files from an RSS feed, place them in an iTunes playlist, and sync them to an iPod. This podcatcher program, written in Apple Script, proved the concept.Early podcasts focused on technology content, but as more content creators came to understand the framework for podcasting, more topics emerged. By 2005, investors had come to advertise in podcasts, and people realized they could turn content creation into a living. Apple adopted podcasting into iTunes directly, and podcasts became an essential component of the modern media landscape.
Mike Boudet is an internet marketing professional with over 20 years of experience. Much of his work is devoted to PPC marketing initiatives and evaluating their effectiveness. Like others in the same line of work, Mike Boudet earned Google Ad Words certification.Google Ad Words certification is a program provided by Google, Inc., to measure a person’s proficiency with the Google Ad Words program. Ad Words was developed in 2000 and has seen various updates to its policies over the years to stay up to date with the latest user trends on the web. Essentially, Google Ad Words displays custom advertisements for companies. In order to become Ad Words certified through Google, one must complete courses through the company’s Academy for Ads, an online training program. Those who want to earn Google Ad Words certification must pass the Ad Words Fundamentals assessment and one additional assessment, such as mobile advertising or search advertising. Visit www.landing.google.com/academyforads to learn more about the Google Ad Words certification program.
