Mike Boudet, an internet marketer and podcasting professional with Incongruity, LLC, has been active as a marketer for more than two decades. Mike Boudet hosts Sword and Scale, a podcast on true crime topics.
Podcasting has transformed the online media landscape since its debut in 2004. The framework for podcasts came from Dave Winer and Adam Curry, a software developer and a former MTV VJ. The two created a program which would retrieve audio files from an RSS feed, place them in an iTunes playlist, and sync them to an iPod. This podcatcher program, written in Apple Script, proved the concept.
Early podcasts focused on technology content, but as more content creators came to understand the framework for podcasting, more topics emerged. By 2005, investors had come to advertise in podcasts, and people realized they could turn content creation into a living. Apple adopted podcasting into iTunes directly, and podcasts became an essential component of the modern media landscape.
